Prepared Foods by BeesKnees announced recently that it entered into a partnership with downtown Woodstock-based sweets shop Cupcakelicious, where each business would sell a select number of its respective products at the other’s shop/kitchen. Pictured: Co-owner of Cupcakelicious Tony Tortorici and BeesKnees owner Maureen Penniman.

Prepared Foods by BeesKnees has expanded its reach into downtown Woodstock by partnering with downtown sweets shop Cupcakelicious.

In the arrangement, each business sells a select number of products at the other’s shop/kitchen.

“The owners of Cupcakelicious and I go to the same church, and we got to talking business one day,” BeesKnees owner Maureen Penniman said. “One thing led to another until we thought, ‘why not sell our products in each other’s stores?’”

Cupcakelicious, 8654 Main St., will offer several BeesKnees products such as dessert bars, dips and spreads, snacks and breads, cheese straws and specialty breads, as well as a pickup location for BeesKnees customers who pre-order fresh, refrigerated, or frozen meals. In turn, BeesKnees, 6687 Bells Ferry Road, will carry several Cupcakelicious products, such as cupcake parfaits, cinnamon roasted nuts and other chocolate specialties, and treats.

“We have a ton of customers from Woodstock, Roswell, and Cobb County as a whole,” Penniman said. “These customers have a long way to travel to come to us, so I wanted to make it easier for these customers when doing business with BeesKnees. For instance, last Thursday I a dropped off a couple of Valentine’s day orders at Cupcakelicious, where people came to pick up the order.”

Co-owner of Cupcakelicious Tony Tortorici added that downtown Woodstock has become a very successful area of business, in part due to the mostly mom and pop style operations throughout the area.

“I found that many local businesses have thrived downtown, and that a type of business like BeesKnees was missing,” Tortorici said. “Downtown needed a prepared foods business, and so far, the collaboration has worked very well.”

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