Reformation Brewery announced Friday the launch of a GoFundMe Campaign and limited beer release with Bottleshare to benefit its furloughed and out of work staff affected by the novel coronavirus pandemic.
In a public announcement on Reformation Brewery’s social media, the brewery stated, “Whether you donate directly to the GoFundMe campaign, or purchase our limited collaboration release, 100% of the proceeds from the beer and the campaign will be made available to assist Reformation Brewery’s furloughed and out of work staff.”
Brewed for Bottleshare in collaboration with two other Georgia based companies, Variant Brewing Co. and Sprayberry Bottle Shop, the limited beer is a pineapple milkshake IPA (7.1%) with fresh Madagascar vanilla beans, Sabro and Strata hops and lactose, said Reformation Brewery’s Business and Sales Director Ryan Morley-Stockton.
Christopher Glenn, Bottleshare Founder and Executive Director added, “This incredible collaboration took place for a reason. This is the greatest opportunity we’ve ever had to care for our neighbor, so let’s do it big!”
Bottleshare is a fundraising and fund distribution nonprofit organization for the craft beverage industry. Bottleshare grants emergency financial assistance to brewery, winery, and distillery workers who have experienced extreme hardships outside of the workplace preventing them from working and producing an income.
To learn more about Bottleshare, visit www.thebottleshare.org and their social media @bottleshareofficia.
Spencer Nix, Reformation Brewery CEO and cofounder, added a personal note about the staff.
“The crew of Reformation are the hands and feet of our values and vision, he said. “They are not just laborers or servers, they’re servants and now their service is no longer possible through this storm. The least we can do is to serve them and to let them know they’re loved by their community, and we will be together again soon enough.”
Available for purchase online through reformationstore.com at $12.99 for 16oz/4pk, the beer can be picked up from Reformation Brewery locations in Woodstock, noon to 8 p.m., Monday through Sunday and Smyrna, noon to 7 p.m., Friday through Sunday as part of their ongoing beer to-go service.
The beer will also be distributed to retailers throughout the state in the coming weeks.
Reformation Brewery stressed that the community can help by purchasing the limited release at reformationstore.com and making a donation to the GoFundMe campaign.
♦ Facebook event: www.facebook.com/events/221437572433236/
♦ GoFundMe: charity.gofundme.com/o/en/campaign/10-days-of-hope.
♦ Videoz: www.youtube.com/watch?v=hyDC9499UcA.