Flux Ice Cream in downtown Woodstock is offering a new flavor starting Saturday that will help to benefit Goshen Valley Foundations.
The new flavor is called “Taste of Home” and is a representation of both owner Eric Velji’s childhood and Goshen Valley as a whole.
“This year we partnered to create an exclusive flavor to promote the work that Goshen Valley does, and also provide proceeds from the sales of the new flavor to help fund their operations,” Velji said. “The new flavor focuses on what the boys in the foster system need, a home.”
Velji added that it was difficult to conceptualize a flavor that captures "home" for everyone, so he decided to make something that captures his home and childhood.
“For me, my vivid food memory at home was the Philadelphia cream cheese no bake cheesecake my mom made every holiday,” Velji said. “Our ice cream gets very, very close to that. It is a cream cheese base with bits of graham cracker crust and a hint of crushed pineapple. We are so proud of this product.”
The official release of the ice cream will be at the Flux Ice Cream kiosk in Downtown Woodstock on Saturday. Velji said he hopes to sell this flavor for as long as possible.
Flux Ice Cream started two years ago and is a spin-off of the parent company Forerunner Foods, a local produce distributor.
Velji said that through the parent company Forerunner Foods, he has been able to help out Goshen Valley on many occasions, including one to two fruit fundraisers a year. He said that these fundraisers allow for customers to buy two of something, like apples or watermelons for example, with one of the two bought items going to a local food pantry or Goshen Valley.
“We’re super appreciative and even more excited for Goshen to be partnered with Flux and their latest flavor of ice cream," Goshen Valley CEO Zach Blend said. "Over the years we’ve had the chance to participate in a number of partnerships, but never one as sweet as this. The funds raised will be used to further support the educational and therapeutic needs of our 100 or so foster youth. If there was ever a year to treat yourself, it’s 2020, and there’s nothing better than ice cream with a purpose."
For more information, follow Flux Ice Cream on Facebook.