As if running three busy restaurants wasn't enough to do, a group of four friends has launched a podcast and book they hope will inspire people toward an attitude of kindness.

Irrational Kindness consists of a group from within the three Chick-fil-A locations in Canton, consisting of Franchisee Kevin Williams, Chief of Staff Hayden Holcomb, Director of People Princess Moon, and Creative Director on the Irrational Kindness and Chick-fil-A Canton team Jessica Namynanik.

Williams said that Irrational Kindness was started in June of this year, behind the idea of “kindness over everything” and “when we change our perspective and look at the world through a different lens, what do we see and how does that look?”

“Irrational Kindness is what we used internally for a long time, and it has gradually morphed into a podcast, which we use to tell stories, and a book that we are working on, which will be released in January 2021,” he said.

The book “Irrational Kindness” discusses this message and talks about how thinking irrationally, while typically deemed as negative and illogical, can actually be thought of as the complete opposite. The book discusses how irrational thinking can be positive, inspiring, empowering, and leads to outside of the box thinking, Williams said.

“The writing of the book has been about a three and a half year journey that I have been on to tell the story that we have been telling internally for over a decade now,” he said. “Ultimately we decided to write our own book telling this same story because we wanted to share this with the community.”

Williams said the book ties in with The Farm, which is a 14-acre property located at 4563 Hickory Flat Highway. Williams described The Farm project as a four year journey and one that he said he believes can do some good in the community.

“We plan to utilize this property to help positively impact the lives of foster adopted children, as well as families going through a traumatic situation who are in need,” he said. "What started out as a piece of property that hadn’t been touched in 10 years, is now growing into a safe space to offer hope and healing in the spirit of Irrational Kindness. We want to add a barn at the location to host events and people and we have created a walking trail for people to enjoy. This whole project started as a list of dreams, and we have been able to do so many things since taking the property over in 2016.”

Another aspect of Irrational Kindness is the "Irrational Kindness Podcast," where Irrational Kindness members interview local residents to learn more about them and what makes them a special part of the community.

“With this podcast, we like to tell these amazing stories from local people in the county," Williams said. "We did a podcast episode recently where we talked to Alex Gomez, General Manager of Chick-fil-A, about his childhood and path to Chick-fil-A, and our latest episode of the podcast will be our interview with (Canton) Mayor Bill Grant.”

Podcast episodes can be found on Irrational Kindness website at, as well as streaming services such as Spotify and Apple Music.

The book, "Irrational Kindness" will be available wherever books are sold, Williams said. All proceeds will go towards supporting families in crisis and those with foster/adoptive children around the world.

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Ethan is a reporter covering the cities of Holly Springs & Canton. He also covers city governments and lifestyle. He is a graduate of Kennesaw State University.

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