Woodstock’s Elm Street Cultural Arts Village recently announced that its new visual arts center, the Reeves House, will be constructed by JW Collection at cost.

The visual arts facility will be a replica of the historic Reeves family home once sited on the property. Elm Street originally planned to renovate the Reeves house, but it was too structurally unsound to save. A new, open interior will feature a gallery for rotating exhibits, classroom and artist studios, and a coffee shop/wine bar. Elm Street’s current art classes operate from their administrative offices, making the completion of the Reeves House pivotal in providing a dedicated space for local artists and visual arts programming.

Elm Street held a Gala on Feb. 28 to fundraise the remaining costs, as well as announce the founder of JW Collection John Wieland’s involvement in the project.

“This opportunity that Wieland and the JW Collection has offered us has truly been pivotal for achieving this project,” said Executive Director of Elm Street Christopher Brazelton. “Bringing the project to ‘at cost’ has made the finish line reachable, and we are confident that our community will be better for it!”

Brazelton added that he thinks this is a testament to how Wieland and his team desire to be involved in the communities they work with. This isn’t a ‘build and move on’ mentality because you can sense from their whole team they are proud to be involved, he said.

Wieland has 50 years of experience in homebuilding and his passion for the arts made the collaboration both compatible as well as meaningful, Elm Street’s officials said. The JW Collection is known in the Woodstock area for South on Main, a neighborhood that is in walking distance to Elm Street and downtown Woodstock.

“We have always believed that homebuilding and architecture are directly related to the visual arts,” Wieland said. “Accordingly, we are thrilled to be offered the opportunity to rebuild the Reeves House and add to the dynamic fabric of Elm Street and Woodstock. The arts clearly enrich our individual living experiences. South on Main is fortunate to be within easy walking or cycling distance to the future Reeves House.”

When complete, the Reeves House will open amid multiple new developments on the Elm Street site. Key among these are the Mary F. Kish Center for Ceramics and Pottery, a natural playground incorporating elements and textures from the landscape, and a public restroom facility. The playground and the restrooms have been funded by SPLOST and Parks and Recreation Impact Fee Funds along with contributions from the Downtown Development Authority and Elm Street Cultural Arts Village, Elm Street officials said.

“The Reeves House will anchor arts programming for the property, Brazelton said. “It gives us the critical mass to effectively staff the adjacent Kish Pottery Center, so with those two facilities together we can bring a whole new level of engagement to the community. Even though we may all need to stay inside for a while longer, it’s exciting to see these projects underway! They will be ready to open soon — and give us plenty of new things to do as we get back to building community.”

For more information, contact Elm Street Cultural Arts Village at 678-494-4251.

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