Last week in Woodstock, nine breweries joined to serve 18 beers on tap for one important cause.
Truck & Tap on Main Street hosted Taps for Tots last Wednesday to collect toys for Toys for Tots for local kids in need in the community.
“It was excellent,” said Truck & Tap manager Zach Yurchuck. “Toys for Tots is an awesome cause that helps folks in our community that could use a little pick me up this time of the year, and the box (for toys) was overflowing within a few hours.”
Nine regional breweries including Foothills Brewing, Oskar Blues, Cigar City, Victory, Ace, Boulevard, Ommegang, Founders and Bell’s joined to host the event. Yurchuck said Truck & Tap sells the breweries’ beers year round, and many of the sales representatives are locals and friends of Truck & Tap, and they approached Yurchuck about hosting the event.
Marketing Sales Manager for Foothills, George Kimball, helped to organize the event and said it was a great way to give back to the community.
“Our brands might not be local, but we are,” he said, speaking about the representatives of the breweries. “This local community has really supported us and this was a way that we could give back.”
Customers on Wednesday night were encouraged to bring an unwrapped toy, and those who did were entered into a raffle for several gift baskets. Eighteen beers from the nine breweries, including Foothills’ Sexual Chocolate, Founder’s Lizard of Koz and Oskar Blues’ Barrel Aged Ten Fidy were on tap for the evening.
“We had a fantastic turnout,” Kimball said. “I was the one who had to pick up the toys and they almost couldn’t fit in my truck.”
Truck & Tap’s Taps for Tots event was one of four in other communities in metro Atlanta. Other toy collection drives were held at Moondog Growlers in Dunwoody, The Nest in Kennesaw and at Smyrna Beer Market in Smyrna.
“All year, we get so much love and support from the community,” Kimball said. “We thought we could put something together and give back and spend time with our customers.”
Toys were delivered by Kimball to a central collection point for the Toys for Tots Atlanta campaign, which delivers toys to 17 counties in the metro area, including Cherokee.
“I dropped them off at the Publix in Holly Springs, and I had to make several trips,” Kimball said. “It took me at least four or five loads and someone there was always surprised at how many toys I would bring. Eventually, I had to tell her about the event.”
Though this was the first year for the event, Kimball said he had helped organize similar events with other businesses, and putting together the drive helped him through an emotional time of the year, as three years ago, his father passed away unexpectedly.
“This was his favorite time of year,” Kimball said. “It has never been the same but doing this helps me get into the Christmas spirit. Everyone comes in and puts on a Christmas sweater and just has a good time and helps a good cause.”
After this year’s success, Kimball and Yurchuck plan to continue the event, and hope to help out a different organization every season.
“We want to grow this over 2017 and maybe do something quarterly,” said Kimball, adding that they are hoping to help food banks, animal shelters and teachers throughout the year.
“Any excuse we have to tap some cool beers and hang out with our customers is an awesome time and if we can raise something for a cause in the meantime, we love it,” Yurchuck said.