Adidas is closing its factory in Cherokee County, the company said in a statement.

Adidas announced on Monday it would close its Speedfactory locations in Cherokee County and another in Anspach, Germany no later than April of next year. The company will be using the robotic and 3-D printing technology in use at those facilities to boost production at other factories in Asia, the company said in a Monday news release. The Cherokee County plant is a joint venture between Adidas and Oeschler Motion.

“Starting at the end of this year, Adidas will use its Speedfactory technologies to produce athletic footwear at two of its suppliers in Asia. The company expects this to result in better utilization of existing production capacity and more flexibility in product design. Adidas consumers will benefit as the combination of existing technical possibilities of the suppliers, and new production methods developed in Ansbach and Atlanta, will allow for more variations of Speedfactory footwear models in the future,” the company said in its release.

The Cherokee County factory was the German company’s first U.S. plant and employed more than 150 people. It was opened in 2017 and earned the Cherokee County Office of Economic Development the Deal of the Year award for working to bring Adidas to a 74,000-square-foot, state-of-the-art facility in the Cherokee 75 Corporate Park off Ga. Highway 92.

“The Cherokee Office of Economic Development is proud that our community had a part in changing the shoe industry worldwide. The innovative technology developed as part of this project will continue to influence the industry for years to come. We wish both adidas and Oechsler the best in their future endeavors,” said Marshall L. Day, chairman of COED. “Our focus will be on filling the very attractive 74,000 square foot expandable facility with a new company and matching the workforce with job openings. Cherokee County is Atlanta’s fastest growing community and is an exceptional place to locate and grow a business.”

As of Tuesday morning, Adidas had not filed a notice of layoffs with the Georgia Department of Labor.

A major portion of Cherokee 75 Corporate Park lies within a designated “Opportunity Zone” which offers businesses that locate there a maximum state job tax credit of $3,500 per job created.

Managing Editor

Gary Tanner is managing editor of The Cherokee Tribune, Cherokee Ledger-News and Cherokee Life magazine. He has been working as a journalist since 1985.

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(1) comment

R Whiteside

Very disappointing news for Cherokee and the 150 local employees of Adidas. It would be interesting to know, the tax incentives provided that resulted in an "overall tax revenue lost" by Cherokee for the Deal of the Year" since 2017. Just another example of a company gravitating to cheap Far East labor at the expense of American labor and local community goodwill.

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