Mill on Etowah.jpg

The Mill on Etowah

The Mill on Etowah is kicking off summer with the first Upriver Festival 10 a.m. to 4 p.m. Saturday, June 4 in downtown Canton, to benefit children in foster care.

The one-day Upriver Festival will include many activities during the day including a 5K race through downtown Canton benefiting Goshen Valley, live music, food vendors, and more.

“It is benefiting Goshen Valley which is a Cherokee County foster program, so all proceeds are going to Goshen Valley because they have a corporate office at The Mill,” event coordinator Haley Clark said of the festival.

Clark said there are plans to make the Upriver Festival an annual event.

“It’s really a great kick-off to the summer kind of festival for families who have endured a long year and to get out with their family and enjoy some good music, good food, and a good community,” Clark said.

Additionally, the Mill on Etowah will be highlighting “A Cold One,” a pilsner by Reformation Brewery and 97.1 The River.

The festival will have a pet zone, and dogs will be available for adoption.

To register for the 5K run/walk, visit, click on the “Find a race” button, search “Goshen Valley Run”, and then click “sign-up.”

The 5K run/walk is from 7:30 a.m. to 9:30 a.m.

Registration for the 5K is $40 before June 4; participants can sign up the day of the event until 6 a.m. for $45.

Additionally, if guests rather not walk or run, there is a “ghost participant option”, where individuals will receive a T-shirt for $35.

Nomadic Flow Outfitters will have tubing rentals from 10 a.m. to 4 p.m., according to the Mill on Etowah.

The Mill on Etowah is located at 225 Reformation Parkway in Canton.

The event is not related to last year’s Upriver Fitness Festival.

For more information, visit


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