Starting March 13 at 7:30 p.m., Elm Street Cultural Arts Village presents the Georgia premiere of “Helvetica,” a new work written by composer and playwright Will Coleman, in which children’s book author Helvetica is introduced three different times in her life.

The play shows how her experiences weave together to tell her story. Helvetica Burke was one of the most famous and respected children’s authors in the world. Her books had captivated millions, but the life she led wasn’t quite a storybook affair. Through the eyes of her beloved stuffed bear, Myron, we see the three women she was — the past, present and future of the person no one knew.

This production of “Helvetica” will be directed by Nicole Adkins, who directed Elm Street’s March 2018 production of Decision Height, a play about the first female service pilots in World War II. “This is a rich and complex play,” Adkins said. “It spans Helvetica’s lifetime from childhood to middle years to senior and beyond and as such, touches upon a number of relatable issues and struggles that we, as humans, can’t help but encounter. It’s funny, whimsical, real, and at several points, heartbreaking, but ultimately it’s about personal courage and finding hope in the darkness. Something we all need.”

“Helvetica” runs from March 13 through March 22 for two weekends. The play contains strong language as well as mature themes and is recommended for audiences ages 16 and up.

Teenagers, young adults and parents will enjoy a more serious and mature play that explores the different experiences of human life in relation to age and time and the existential nature of the human experience. Concessions, Reformation beer and wine will be available for purchase.

The play will run on the following dates:

♦ March 13 and March 14 at 7:30 p.m.

♦ March 20 and March 21 at 7:30 p.m.

♦ March 15 at 2:30 p.m.

♦ March 22 at 2:30 p.m. ASL-interpreters will be at this performance for those who are deaf or hard-of-hearing.

The play will be held in the City Center Auditorium, located at 8534 Main St. in downtown Woodstock.

Tickets are on sale now at or can be purchased at the door.

For more information, contact 678-494-4251.

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